Prompt research: how to discover what patients ask AI tools
Published on October 09, 2026
AEO and GEO Fundamentals
Prompt research is the mapping of the exact questions patients ask artificial intelligence tools before choosing a clinic. Doing prompt research means leaving guesswork behind: instead of writing about what you think matters, you publish content answering what patients actually ask ChatGPT, Gemini and Perplexity.
At Bincoo, by monitoring thousands of clinics, we confirm the same pattern in every region: AI questions are longer, more personal and more local than traditional Google searches.
More than 10,000 companies already use Bincoo to be recommended by ChatGPT, Gemini and other platforms.
What changes from SEO to prompt research
In classic SEO, you target short terms: 'dental implant [city]'. In the AI era, the patient really asks:
- 'Does a dental implant hurt a lot and how much does it cost on average in [city]?';
- 'Is an implant or a fixed bridge more worthwhile for a front tooth?';
- 'How do I know if a dentist is good at implants before committing to treatment?';
- 'Does insurance cover implants or only partial reimbursement?';
- 'What is the difference between a standard implant and immediate loading?'.
Each of these questions deserves its own direct, quotable answer. That is the content the AI picks up and delivers.
The 5 sources of real questions
| Source | What it reveals | Cost |
|---|---|---|
| Google reviews | Questions patients mention when praising or complaining | Free |
| Front desk and WhatsApp | Verbatim questions, in the patient's own language | Free |
| Google's suggested search | Autocomplete with real variations | Free |
| Tests in AI tools | What ChatGPT and Perplexity answer today | Free |
| Continuous monitoring | Volume and trend of questions in your region | Tool |
Step by step: building the prompt map in 5 stages
1. List the services that generate the most revenue
Start where the money is: implants, orthodontics, aesthetics, harmonization, checkups. Each service generates its own block of questions.
2. Collect questions from each source
Read recent reviews, note front-desk questions and test autocomplete with 'dentist in [city] + question'.
3. Group by intent
Separate into three pillars: understanding the treatment, comparing options and choosing a clinic. The third pillar is the one that generates the most patients.
4. Test in the AI tools
Ask ChatGPT, Gemini and Perplexity with your mapped questions. Note who shows up and what is missing for you to show up.
5. Turn each question into content
A question becomes an article title, a direct answer in the first paragraphs, a list or table in the middle and consistent data at the end.
Practical example: an implant clinic
One of our clients in Belo Horizonte mapped 42 patient questions about implants. Over the following six months, they published two articles per week answering exactly those questions. The result we observed in monitoring: they went from zero mentions to appearing in answers about implants in the region, with steady growth in quote requests citing 'the AI recommended you'.
Common mistakes
- Writing generic titles instead of the verbatim questions;
- Ignoring price questions, the number one topic;
- Mapping once and never updating;
- Answering superficially: the AI prefers the most complete content;
- Doing everything manually and giving up in the third week.
How Bincoo automates prompt research
Bincoo continuously monitors what patients in your city and specialty ask AI tools, identifies the prompts where your clinic does not appear, and writes weekly the articles that fill those gaps.
On the Essential plan, at R$ 39.00/month, you receive your region's prompt map, the optimized articles and the weekly visibility report on AI answers.
Conclusion
- Prompt research replaces guesswork with patients' real language;
- Reviews, the front desk and tests in AI tools are free and powerful sources;
- Every mapped question becomes a quotable article, and every article is a chance for a recommendation.
Want to receive the map of questions patients ask about your specialty? access Bincoo and start monitoring today.
Frequently asked questions
"What is prompt research?"
It is the research of the exact questions people type into AI tools about a topic. In your clinic's case, these are the questions patients ask ChatGPT, Gemini and Perplexity before choosing a dentist or doctor.
"Where do I find patients' real questions?"
In sources that record real language: Google reviews, front-desk questions, Google's suggested searches, forums, neighborhood groups, and your own manual tests in AI tools with the questions your patients would ask.
"How many questions should I map?"
For a clinic, between 30 and 50 questions cover most of the demand. The ideal is to group them by service and by intent: who wants to understand, who wants to compare and who wants to book.
"Does prompt research replace SEO keywords?"
It does not replace them, it complements them. An SEO keyword is short; an AI prompt is a complete question in natural language. Whoever optimizes for only one of the two loses the other.
"Does Bincoo do prompt research for my clinic?"
Yes. Bincoo monitors the terms and questions that patients in your region ask AI tools and turns that weekly research into optimized articles that answer exactly those questions, from R$ 39.00/month on the Essential plan.
