Does Bing Places still matter? Copilot, Bing and Microsoft search
Published on October 10, 2026
Other AIs
Yes, and for a reason few people realize: Bing powers Microsoft's Copilot and part of ChatGPT's real-time searches, so having a complete Bing Places profile and content indexed in Bing directly increases your clinic's recommendations on those AIs.
At Bincoo, when testing the same patient questions on Copilot and ChatGPT, we saw that clinics well positioned on Bing appear more often on both.
More than 10,000 companies already use Bincoo to be recommended by ChatGPT, Gemini and other platforms.
Why Bing became strategic again
For years Bing seemed irrelevant in Brazil, and many people treated Bing Places as optional. With the arrival of AIs, the math changed:
- Copilot uses Bing's index to answer, including local questions;
- ChatGPT searches the web using Bing in the versions with search;
- The Edge browser, with Copilot integration, has grown as an entry point;
- A complete local profile on Bing Places works as your clinic's record for these models.
In other words: even people who never open Bing's website are using Bing every day, without knowing it, through the AIs.
Bing Places versus Google Business Profile
| Item | Google Business Profile | Bing Places |
|---|---|---|
| Sign-up | Free | Free |
| Powers Google searches | Yes | No |
| Powers Copilot | No | Yes |
| Powers ChatGPT search | No | Yes |
| Own reviews | Yes | Yes |
| Priority for clinics | High | Growing with AIs |
Practical conclusion: the two are complementary, and Bing Places is the cheapest bet right now, because competitors still ignore it.
The step-by-step to make the most of Bing today
- Create your Bing Places profile with exact name, address, phone and hours;
- Keep data identical to your Google Business Profile and your website;
- Add photos and services with complete descriptions;
- Check indexing in Bing: search `site:yourdomain.com.br` on bing.com;
- Publish citable content that Bing's index can read, with direct answers and tables;
- Test Copilot with the questions patients would ask in your city.
What we see in our monitoring
Clinics with a complete Bing Places profile and indexed content have visibly greater presence in Copilot's answers and in some of ChatGPT's search-powered answers. Clinics that ignore Bing usually depend on spontaneous mentions, which are unpredictable.
No time to register and monitor everything?
Bincoo handles the full cycle: it monitors Copilot, ChatGPT, Gemini and the other platforms, shows where your clinic appears and publishes the content those AIs can cite.
On the Essential plan, for R$ 39.00/month, you get the visibility report across all AIs and weekly optimized articles.
Conclusion
- Bing matters again because it powers Copilot and part of ChatGPT's searches;
- A complete Bing Places profile is free, fast and still uncontested;
- Monitor Copilot along with the other AIs to measure the real gain.
Want to see your clinic in Copilot's answers and on every AI? visit Bincoo and start today.
Frequently asked questions
"Does Bing Places still matter in 2026?"
Yes, more than it seems. Bing powers Microsoft's Copilot and part of ChatGPT searches, so a complete Bing Places profile increases the chance of being cited on those platforms.
"How many people use Bing in Brazil?"
Bing's share in Brazil is small as a traditional search engine, but its reach goes beyond the website: it powers Copilot, Edge and part of ChatGPT's real-time searches.
"Does Copilot really recommend clinics?"
Yes. Copilot uses Bing data, including Bing Places, reviews and indexed pages, to build its answers. A complete profile and citable content increase recommendations.
"Is it free to create a Bing Places profile?"
Yes, signing up for Bing Places is free and takes less than an hour. It is one of the lowest-cost, highest-return actions for AI visibility.
"Does Bincoo also monitor Copilot?"
Yes. Bincoo monitors Copilot along with ChatGPT, Gemini, Claude and other platforms, and shows where your clinic appears on each one, starting at R$ 39.00/month on the Essential plan.
